JD Sports South East Asia unveils an exciting collaboration with Malaysian fashion designer and content creator, Kittie Yiyi, for its latest Supply & Demand collection “24 Hours”.
Inspired by urban culture, Supply & Demand is the exclusive athleisure label under JD Sports. Created for a new generation of streetwear fashion-aficionados and hypebeast enthusiasts, Supply & Demand provides a wide range of fashion apparel ranging from jackets, hoodies, T-shirts, and track pants, among other products.
In collaboration with one of the most prominent creatives in Malaysia’s fashion industry, Kittie Yiyi is a well-known fashion designer for her quirky and whimsical, fun designs. Her signature bee has been an emblem across all her collections under her namesake label, Kittie Yiyi Collection. For her latest collaboration with JD Sports, her unique take on the concept of time resonated strongly with the brand which further drives the initiative of appealing to a younger, trendier demographic in the SEA market. With 8 key pieces of athleisure apparel, the limited-edition Supply & Demand x Kittie Yiyi Collection has Kittie’s creative touch and vibrant style throughout. From crop tops, hoodies, and pants, it presents the ideal fits for those who are always on-the-go and always on that hustle culture.
“Every collection represents a story of my creative journey. I realised that I have been too pre-occupied in my own work this year. Since the pandemic, I have placed more importance on the time spent on things. I have been telling myself to be more focused on everything instead of work. Towards the end of the year, I’m proud to say that I’ve finally used my time wisely. I’ve chosen to design the most basic outfit with a bright and colourful scheme so that I’m able to wear it daily throughout the 24 golden hours of the day.” – Kittie Yiyi
AVAILABILITY
The Supply & Demand x Kittie Yiyi “24 Hours” Collection is available exclusively at all JD Sports stores and online in South East Asia from 4 January 2023 onwards. To learn more about the collection, please visit:
- SINGAPORE: https://www.jdsports.com.sg/brand/supply-and-demand/
- MALAYSIA: https://www.jdsports.my/brand/supply-and-demand/
- THAILAND: https://www.jdsports.co.th/brand/supply-and-demand/
ABOUT JD SPORTS
The undisputed King of Trainers JD Sports started in 1981 with one John David Sports store in Bury, United Kingdom. Now, it is a global multichannel retailer with approximately 3,400 stores employing more than 65,000 colleagues across 36 territories, including a strong presence in the UK, Europe, North America and Asia Pacific.
Its stores are home to some of the finest internationally recognised brands such as Nike, adidas, Puma and The North Face, with strong own brand labels such as Pink Soda and Supply & Demand. JD Sports has occupied a special place in the community where young people come together to share their passions, cultivate their love of streetwear and celebrate style.
