Valiram Group, Asia-Pacific’s leading retail specialist and brand builder, is proud to announce the highly anticipated opening of a new Steve Madden store in VivoCity on June 23, 2023.
With an elevated and luxurious store ambiance, the new Steve Madden store promises to be a visual delight for shoppers. Characterised by a sophisticated colour palette of luxe rose gold, brass, and white, shoppers can expect a fresh design aesthetic that combines luxury minimalism and Instagrammable moments.
In-Store Shopping with Bold Statements
The new Steve Madden store at VivoCity invites customers to immerse themselves in a world of style, quality, and creativity. Upon approaching the store, visitors will be captivated by the bold statement made on the large LED screen. A suspended illuminated Steve Madden signage will greet them, positioned at the store entrance and main product launch table for an impressive storefront activation.
One of the standout areas of the store is the feature wall that showcases Steve Madden’s collections of must-have items, best sellers, and the most sought-after products. On top of that, a museum-style display creates an artistic setting, complemented by flower petal-inspired platform furniture that serves as an exquisite art piece in its own right.
The use of lighted rose gold with marble shelves and an extra-large telescopic tunable lamp above the cash counter further accentuates the store’s luxurious atmosphere.
Lighting also plays a crucial role in creating a gallery-like experience for customers. The store boasts an art gallery LED line to provide a soft and ambient glow that enhances the shopping experience. Meanwhile, canvas lights add a touch of elegance and sophistication, while tunable LED lighting allows for customizable settings.
Additionally, neon signs featuring phrases, such as “I’m a New York story,” “#Bold,” “#Confident,” and “#I’m Hot”, inject a vibrant energy into the store to reflect the spirit of the Steve Madden brand.
Steve Madden is located at VivoCity #01-192
1 HarbourFront Walk, Singapore 098585
